QR codes – do they work, can they work – it looks like it

Based on a conversation with my friend Bill Pope at the Driving Standards Agency @underbundle I have been investigating QR codes. Not like a policeman but a bit more informally.

So it here goes –

If you add a QR code to some content – web or print – and hold a reader over it your web device will jump to the designated content via a custom URL – its very cool.

Its worth reading this article first http://en.wikipedia.org/wiki/QR_Code In the meantime if you have an Iphone or similar search under apps to download a free reader. Open the reader and hold it against the QR code in the wikipedia article and see what happens.

If you want to create your own QR code use this site: http://keremerkan.net/qr-code-and-2d-code-generator/

Its also worth reading this useful background blog by Martin Uttley http://www.altogetherdigital.com/20100723/dont-call-it-a-comeback/?utm_source…

And this from Mashable http://mashable.com/2010/07/20/qr-codes-mainstream/

Worth following on Twitter:

@QRky

@QRpower

QR codes spotted recently:

  • on an advert for IBM inside the Economist
  • in Jack Wills shops
  • on a poster for the Treeathon run in London in September
  • outside an exhibition in Marseille – sorry a bit of a poseur’s ref 

The sky’s the limit, or your imagination. Wherever you want to link offline and online content this could be the perfect tool.

 


 

Jack Wills – a social media examplar

I heard via a Measurement Camp event that the Jack Wills chain of shops were great at social media. As I happened to be near the Jack Wills shop in Convent Garden at the weekend I thought I would pop in. I should warn you though that Jack Wills caters strongly for the youth market so if you do not like being near teenagers or hate ‘in your face’ design do not repeat my rash adventure.

I was seriously impressed by the shop. It is a fabulously laid out store that ruthlessly targets its desired audience – it looks extremely cool, relaxed, fun and interactive.

Social media is everwhere and woven into the fabric of the shop. There are lots of posters hanging from the wall giving their Twitter, Facebook and Flickr addresses. These also include QR codes for scanning with advice on which software to download to do this. Using the Jack Wills digital channels gives access to ‘exclusive’ content and special offers.

They also have a bench with PCs to access their social media channels and other stuff. All in all social media is integral to Jack Wills and it is a taste of the future. The only thing I could see missing is that they did not highlight their presence on Foursquare.