A while ago now I created a Google Adwords account to learn how it worked. I was inspired by Robin Riley at HMRC @robinwryly
I have just had a quick look at progress. For some reason my ad is being clicked on fairly regularly and it is costing me money.
My recent addition of £10 to my account has almost all been spent.
Yikes and why? I am not sure really. I had better get inside the Google interface and do some research.
At this rate the experiment might get a bit expensive.
I was asked at short notice if I would like to create some digital competencies for audit colleagues across the office. This is what I quickly produced.
See what you think, is anything obvious missing?
They are clearly not fully formed but only draft ideas were required for the moment.
- The ability to manage your online reputation
- Knowing and following NAO social media guidance (e.g. Code of Conduct and Security manual)
- Contributing to NAO digital channels/communications
- Being able to use social media and other online tools to monitor/research clients or topics
- Having a basic knowledge of the key social networks.
- Having a basic knowledge of the principles of digital engagement and online community management
It is almost becoming typical Sun headline – another ‘social media disaster’.
Recently it was HMV now it is Burger King.
Perhaps we can ask a few questions…
Do we make the so-called disaster any better by reading the related articles and then re-sharing them online?
Do those involved in the ‘disaster’ feel gratitude for the extra publicity?
If we do help generate more publicity for the ‘disaster’ is it because we feel a sense of relief because it did not happen to us?
I suspect that if a ‘disaster’ happens to us we will appreciate some help and advice rather than more fuel being poured on the flames.
Indeed we could ask what is the definition of a ‘disaster’ and is a social media one any different from any comms difficulty? Discuss….
Maybe next time we see a ‘headline’ including the word disaster we might reflect a moment before we press that Retweet button or other sharing tools?