Update on Google Adwords

A while ago now I created a Google Adwords account to learn how it worked. I was inspired by Robin Riley at HMRC @robinwryly

I have just had a quick look at progress. For some reason my ad is being clicked on fairly regularly and it is costing me money.

My recent addition of £10 to my account has almost all been spent.

Yikes and why? I am not sure really. I had better get inside the Google interface and do some research.

At this rate the experiment might get a bit expensive.

Google Adwords

Another social media ‘disaster’ – are we adding fuel to the fire?

It is almost becoming typical Sun headline – another ‘social media disaster’.

Recently it was HMV now it is Burger King.

Perhaps we can ask a few questions…

Do we make the so-called disaster any better by reading the related articles and then re-sharing them online?

Do  those involved in the ‘disaster’ feel gratitude for the extra publicity?

If we do help generate more publicity for the ‘disaster’ is it because we feel a sense of relief because it did not happen to us?

I suspect that if a ‘disaster’ happens to us we will appreciate some help and advice rather than more fuel being poured on the flames.

Indeed we could ask what is the definition of a ‘disaster’ and is a social media one any different from any comms difficulty? Discuss….

Maybe next time we see a ‘headline’ including the word disaster we might reflect a  moment before we press that Retweet button or other sharing tools?