Category Archives: Flickr

The power of the image and Big-on (NAO graduate recruitment campaign)

Have you heard of Big-on, the campaign name of the NAO graduate recruitment program?

For some time we have been using social media to help spread the word about Big-on.

One of the key parts of the process has been having a presence at a number of the graduate recruitment fairs. On the stand is a ‘Big-on box’ which is used to engage with students.

The box is meant to be a bit of fun so that students can have their photos taken in ‘amusing and entertaining’ poses while crouching in the deliberately small box. Students being students, they usually come up with some funny approaches. Quelle surprise.

The point of the process is for NAO recruitment colleagues to talk with students and in particular have them leave their contact details for follow up. At the same time students give their permission for their photos to be used by the NAO.

Sceptics that we are, we keep being surprised how popular these photos are. They are used mainly on our Flickr site which is extremely popular and has racked up 10,000s of views. We also use them on the related Facebook page.

In addition we have seen some students use the photo we took of them as their personal image on Facebook. Which is nice as the Big-on brand is usually in these images.

More surprising over the last two weeks one student posted a link to their photo on Twitter and circulated it around with a nice comment. Another even contacted us to say that they could not see their image on Flickr yet.

So what does this show? Well students like fun, of course. They like photos and they like sharing them.

Let’s not forget the power/popularity of images and the desire to share – being social.