Tag Archives: LinkedIn

What is your online brand? Part 2

I wrote an item earlier this year asking ‘What is your online brand?’

I mentioned one free tool Topsy which can be used to set up some alerts so that a subscriber can see how what you might post on some social media channels such as Twitter or Foursquare appears to others. Another option is to set up a Google Alert on your name.

Since then I have come across a couple of new tools that are worth looking at if you want to check how your professional image is represented online.

Why not have a look at Brandyourself

The basic account is free. You enter some basic information about yourself and some of your online accounts. It then gives an overall mark on our profile. I get an A- This tool can be quite useful if there are a number of people with a similar name as you can start to see how you stand out from the crowd, or not.

Another handy tool is Mywebcareer

This is slightly different to Brandyourself as it focuses more closely on the professional information that you have published about yourself online. It then highlights where on one site such as Linkedin you have missed out a piece of key information that you have mentioned on another site.

Again the basic account is free and worth having a look at.

There are probably more tools out there, and more to come, but these are a good starting point.

What is a Social Media Surgery?

I am not going to claim to have invented Social Media Surgeries, I could but I would be quickly found out. Have a look at what Walsall do….

What I have done is create something that fills a need and I have called it a  Social Media Surgery – ba boom.

So what was the need?

I was fairly sure that there were colleagues in our office who might be interested in digital channels and social media. However I did not know this definitely, nor at what level.

Also I wanted to give a higher profile to our digital work. Partially so that no one could say that they did not know that there was someone looking after digital matters; or that they did not know that we had standards and guidance.

So I needed have some easy way of interacting with colleagues that is relaxed and allows us to have a chat and find out their concerns, prior knowledge, market our services etc.

What did I do?

I created a Social Media Surgery of course. This means that once a month (the last Wednesday) I stand at the entrance to the restuarant for an hour. My high tech equipment is: a small round table; two chairs, a box of nice chocolates; Social Simon; and a stand up poster asking

‘Do you have any of these symptoms?

‘Not sure about the Office policy on the use of social media?’

‘Unclear how the NAO uses social media?’

Confused about Facebook’s privacy settings; or how to use Twitter?’

Drop in for a free consultation and meet Social Simon our medical assistant.

I generally lure people in by the offer of a chocolate or ask them if they have any burning issues with social media.

Does it work?

Yes it does. Why, because its social.

I get asked all kinds of questions. One of the first things I identified was a general interest in LinkedIn and how to use it. So I have now set up a Bite sized LinkedIn training event.

I also get a good feel for what colleagues are concerned about or particular issues that I can have a think about finding an answer for.

At the last event a board member said hello and we had a chat about LinkedIn. So a better profile for digital and impact at the same time.

What else do you do?

I have set up an internal blog also called Social Media Surgery to follow up any issues raised and talk about digital generally.

But who is Social Simon?

He is a Social bear from the Himayalas. There are not many of them around these days due climate change. However he knew that the NAO needed some help so he came across specially to provide us with advice. You had to ask didn’t you.

My thanks also to @Puffles2010 for inspiring me.

Tracking social media sharing with Google event tracking

I mentioned a while ago some great training we had with Andrew Hood on Google Analytics.

The one big thing that we have followed up is setting up some event tracking. These are actions that involve some kind of interaction with a site usually involving clicking on something.

Helpfully the new version of Google Analytics has, under Content, an Events option.

So what have we done?

Recently, and much later than we should, we have put some share buttons on our website. We did not what to use Sharethis and similar tools as they are not as accessible as we would have liked.

So now we have buttons for Facebook, Linkedin, Twitter and Google+ with Delicious and Stumbleupon to follow shortly.

We also have sign-ups on each page to our email alerting system which we imaginatively called NAOdirect; plus a collated RSS feed.

We then added event tracking to each of these buttons, the email sign up and the RSS feed.

Now the amazing bit. If you go into event tracking there is an overview of how often each of these tools have been used. Which is nice.

There is another view by page so you can see how much and by which tool the content on a page has been shared.

So what are the scores on the doors?

Click here to view full size

The good news is that the email sign-up is extremely popular followed by Twitter with lesser amounts of Facebook and RSS.

So what does this tell us?

Well it helps indicate which channels are more popular with our users. Also it gives a bit of a feel as to the relative level of popularity of content.

Click here to view full size

So how useful is that! Very I would say.

What is the value of our content – part 2

This is a variation of my previous musing about what would we do differently if we, or our authors, got a pound for everytime their report was downloaded.

I was telling a new colleague about this idea recently which then made me follow this line of thinking a bit further.

I once went on a site visit to Sainsbury’s HQ in London. They said that every senior manager was an advocate for a particular brand. This meant that they had to push it internally, encourage their friends to buy Jaffa cakes, or whatever their particular line was.

Just imagine if our authors did get a pound for every report downloaded. What if they were the author of the report about Neurological services?

They go to a party and introduce themselves.

‘Hi, I am Fred I work at the NAO I wrote the report on Neurological services. You might have heard about it on the news? Do any of your family have any neurological conditions?

‘Oh they do – it might be worth you having a look at our report and see what we found out?’

Occasionally Fred picks his boy up after school, he is a busy auditor after all. If he is not too late he has a chat with the other parents. As new people turn up all the time he starts introducing himself and talking about the report he worked on. Ker chink. That’s another pound.

Fred decides to have a look at his profile on Linkedin and realise that though he says he works at the NAO he does not really say what they does. That is soon fixed – ‘I work in the area that audit health issues’. ‘ I was part of the team that worked on the Neurological services report’ – of course he includes a link to the report because he will get a pound for each download.

Ahem, Fred suddenely remembers his Twitter account. What about adjusting his profile?  It’s quickly done and another link is created.

It takes a while but it suddenly clicks with Fred that if he used his Linkedin account to join some networks that deal with health issues he could push the Neurological services report. Ha, money in the bank he thinks.

Nearer home Fred remembers his overused Facebook account. Time for another link. Of course now that he is getting a pound for each download the next time a friend starts talking about health issues he’s pushing his report.

You get the idea.



Creating personas for public sector Performance Measurement specialists

We have been trying to recruit some users to test some rejigged content for our website www.nao.org.uk

The audience we are looking to research are interested in Performance Measurement.

We chose this group because, as well as being a specialism in its own right,  it can be cross-cutting discipline and of course it is also a core NAO audience.

The usability supplier asked – so what kind of people are these so that we know who to recruit?

In lieu of any better ideas – I have asked the conference organiser of the NAO Performance Measurement conference what kind of personas they would target.

Also one of my colleagues who is organising this conference is digging out some background.

In the meantime follow a great tip from @andyheadworth at Sirona Consulting I carried out a search on Linkedin using the search string below.

site:uk.linkedin.com ‘performance measurement’ ‘public sector’

Very usefully it identified a number of people in this specialism.

I looked at their profiles and extracted:

  • skill sets e.g. Customer Satisfaction measurement
  • typical quaifications
  • professional memberships e.g. CIMA
  • membership of other Linkedin groups such as ‘Lean systems thinking in the Public Sector UK’

I cut and pasted these into an email and sent them over to the usability supplier which seemed to be appreciated. 

Hopefully we can build on this and with more information create some ‘proper’ personas – but at least its a start.



Nine small moral dilemmas – an update on number five

One of my original nine small moral dilemmas number was:

5) A current supplier asks to connect with you via Linkedin

Recently and somewhat oddly a software supplier kept insisting that it was to my benefit to be linked to them. Apparently I would become part of their ‘community’ and I would then be able to directly contact their other customers to compare notes with them about this supplier.

This might well be true but I concluded that if a supplier was very keen on me doing something then it was probably really for their benefit and not mine. 

Just call me cynical but I have not linked with them.


Nine small moral dilemmas

How often does this happen?

1) Your manager asks to become a friend on Facebook

2) Your manager sends you a work related question via Facebook

3) A friend on Facebook becomes a supplier

4) You know of a contract manager who is a Facebook friend of a supplier for the same contract

5) A current supplier asks to connect with you via Linkedin

6) A contact on Linkedin becomes a supplier

7) You recommend a contact on Linkedin who later becomes a supplier

8) A contact asks for a recommendation on Linkedin but you have never worked with them.

9) You have a ‘semi-private’ conversation with someone on Twitter who then copies and uses your Tweets out of context

So where does the line get drawn between relationships and is there any difference between these situations online and offline?

Does it make a difference that online these interactions and connections become visible?

Should they be included in declarations of interest? Is there anything that either HR or propriety teams need to get involved in?